What Belongs in a Cleaning Proposal (and What Kills the Deal)
A proposal's job is to remove every reason to hesitate: exact scope, exact price, exact next step — in one link the client can sign from their phone.
The seven sections that close
Notice what's missing: your life story, stock clip-art, and five pages of legal boilerplate. Clients sign what they understand.
- A short welcome that sounds like you, not a template
- The checklist: exactly what's included, room by room
- The quote: price, what kind of price (flat, estimate, range), and the deposit
- Dates: proposed service date and how long the quote is valid
- Terms in plain English — payment, reschedules, access, pets
- A short FAQ answering the questions you get on every call
- The signature block, on the same page, signable from a phone
Deal-killer #1: the vague scope
"General cleaning of kitchen and bathrooms" invites a dispute later and hesitation now. A checklist with fifteen concrete line items ("toilet cleaned and disinfected inside, under and behind") does the selling for you — the client can see the work.
Deal-killer #2: the price with no anchor
A bare number looks negotiable. A number attached to a scope, a labor-hour cap, and a deposit looks like a professional operation. Same price, different signal.
Deal-killer #3: the PDF attachment
A PDF makes the client find a printer or type a reply. Every extra step costs signatures. Send one link that opens on a phone, shows everything, and captures the signature right there — then you also know when it was opened, which a PDF will never tell you.